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Strategy Analysis

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Conversion Rate Optimization

The process of increasing the number of visitors who convert on your website, product pages, and particularly landing pages is known as conversion rate optimization. Simply put, we refer to a conversion as when a website visitor completes an action that has been predefined as a site goal. Understanding users’ behaviour on your website, their actions, and the barriers preventing them from achieving your objectives are all part of the process.


Even if you have the best new product or service available, if you don’t properly promote it, you may miss out on opportunities or even end up losing money. Here’s where we step in. Using historical time series data, we will analyse and assess whether a promotion was successful or not. With the aid of this analysis, a business owner will be better able to comprehend the effects of earlier promotions and develop future plans that can be used and modified to yield favourable outcomes.